What:
A logo design.
My Role:
Graphic design from concept to completion.
Why:
The farm needed a logo for their website.
Who:
4 Wahls Farm.
Background:
This project was completed when I worked for Amplified Local, a design agency that was a subsidiary of Lee Enterprises. The Amplified web team had built a website for the client and they needed a logo design.
Design:
I chose a stamp, badge look for the design to incorporate a variety of the farm's services into their logo. The farm grows and delivers fresh produce including vegetables, fruit, eggs, pork, and beef.
I picked the Fairwater font family because it evoked a crop look that tied into the farming business. The number 4 is ambiguous and represents planting, and reminds me of a corn stalk or ear of corn.
Logo Design