What:
Print and digital ad design.
My Role:
Graphic design from concept to completion.
Why:
Increase visitors and memberships.
Who:
Launch Pad Children's Museum and the Sioux City Journal.
Background:
The Sioux City Journal was commissioned by Launch Pad Children's Museum for the creation of print and digital ad design. This project was completed when I worked for Lee Enterprise's Big Pitch Team. The Sioux City Journal is a subsidiary of Lee.
Design:
I had so much fun working on this campaign! I was able to be more playful with the design due to the subject matter and the target audience.
I took design inspiration from the museum's logo. There were a couple of logo iterations with lively colors. I used the color gradients, rocket and gear icons throughout the ads.
I also went with a doodling look for the icons and showed images of kids being creative and using their imaginations.
